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Elsewhere

In the repo, worth reading

• The videos, the Reddit threads and replies, the selling calendar, the ads, the email drafts and the to-do lists are in Playbook.
• docs/launch-test.md the end-to-end test before real traffic

At this paceestimates

Add spend

Type in what each ad platform says you spent that day. Nothing here is linked to Meta or Google yet. A fixed cost is anything that is not an ad (the domain, an app, a tool): say what it is in the note. Revenue, cost and profit by period are on the Overview.

By channel

A visit counts on the day it first came, under the source it first came from; its revenue is whatever that visit has paid since. Cost per sale is spend divided by paid orders; return is revenue divided by spend. Sales made in the Mac app have no visit and are not here.

Campaigns people arrived from

Read from the utm_campaign and utm_content tags on the links people clicked. Which campaigns are live, and their budgets, are in Meta Ads Manager and Google Ads.

Ad spend entered

Fixed costs enteredall of them, whatever the period